About

CRM STEP is a dedicated PRONTO EVENTI conference designed for organizations that are taking their first step into CRM or looking to overcome challenges in their existing CRM journey.

A successful CRM strategy is about much more than selecting the right software. It is about understanding customers, building lasting relationships, and turning data into sustainable business growth. CRM STEP brings together the knowledge, experience, and inspiration organizations need to start this journey with confidence. Throughout the event, participants gain valuable insights from industry experts, real-world success stories, practical case studies, and the latest technologies, while discovering effective solutions to the challenges they may face during their CRM transformation.

The CRM STEP logo reflects this philosophy. The ascending steps symbolize the gradual growth and increasing CRM maturity that organizations achieve throughout their transformation journey. The speech bubble represents meaningful customer communication, strong engagement, and the idea that understanding customers lies at the heart of every successful CRM strategy. Together, these elements illustrate how a single first step can evolve into stronger customer relationships and long-term business success.

CRM STEP is more than just a conference—it's where organizations take the first and most important step toward building a successful CRM future.

CRM STEP

Speakers

CRM STEP

Topics

Where Should You Start Your CRM Journey? A Roadmap for Taking the First Step
What You Need to Know Before Investing in a CRM
Why Do Most CRM Projects Fail?
CRM Software or the Right Strategy?
Your First CRM Project Could Be Your Company’s Most Critical Decision
Is It Time to Move from Excel to CRM?
We Implemented a CRM… So Why Is Nobody Using It?
The New Role of CRM in the Age of Artificial Intelligence
How Is Agentic AI Transforming the World of CRM?
How AI Agents Are Revolutionizing Sales and Customer Relationships
Do You Really Know Your Customers, or Just Collect Their Data?
Collecting Data Isn’t Enough: How Do You Truly Understand Your Customers?
CRM, CDP, or Marketing Automation: Where Should You Begin?
Is Choosing the Wrong CRM Software the Biggest Mistake?
How to Achieve Results Within the First 100 Days of Your CRM Journey

Customer Experience Is Being Rewritten by Artificial Intelligence
WhatsApp, Email, Phone, Store… Managing the Entire Customer Journey on One Platform
How to Measure the ROI of Your CRM Investment
CRM Trends 2026: Artificial Intelligence, Automation, and Intelligent Customer Management
What Do Companies Taking Their First CRM Step Do Differently?
Buying a CRM Is Easy—Why Is User Adoption So Difficult?
Can CRM Succeed Without Clean Data?
Who Knows Your Customers Better: Your Team or Artificial Intelligence?
The Right CRM, the Right Customer, Sustainable Growth
Is CRM Only the Responsibility of the Sales Team?
CRM for SMEs: Achieving Big Results Without Big Budgets
How Can CRM Help You Stop Losing Customers?
A Successful CRM Project Starts with the Right Questions, Not the Software
Are You Ready for CRM? Let’s Assess Your Organization Together
When the First Step Is Right, the CRM Journey Leads to Success